Samples: Direct Mail “Newsettes”* for Family Mortage (residential mortgage firm)

 

*(A direct mail postcard/newsletter hybrid with colorful home-oriented illustrations and headline on front and punchy mini-article on reverse) 

 

Newsette #1:

 

Headline:

Refinance = Same (or Lower) Payment + Bunch ‘O Cash

Mini-article body copy:

 

Got a high mortgage rate right now? AND big expenses looming on the horizon? College costs? Home improvement? Business Start-up? Chinchilla farm? Whatever dream or project (or money pit…) is demanding some cold, hard cash, refinancing by tapping the equity in your home can be a quick and simple way to make it happen.

 

If you’re like many home owners, the past decade has be very kind to the value of your home. Say you have a $150,000 30-year mortgage at 7% on a property now worth $250,000. Your present PITI payment is roughly $1250. By refinancing, say $180,000 at 5.25% for 30 years, you pay just $ $1370 monthly (PITI) and walk away with a cool $30K. Now, there’s a plan. 

 

Who says you can’t have your cake and eat it too (in your new kitchen, in your kid’s dorm room, on the deck of that around-the-world cruise ship…)? Call Family Mortgage today at 404/987-6543 for the lowdown on the low refinance rates.   

 

 

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Newsette #2:

 

Headline:

 

Congratulations! You’re Brilliant! (Now, Go Refinance!)

 

Mini-article body copy:

 

How did you do it? How did you know that interest rates were going to plunge to almost supernatural levels? You could have jumped in a year or so ago, when rates were roughly1.5 % higher than now. They looked awfully good then, but you just had a feeling, didn’t you, you sly dog? Everyone was refinancing left and right, but you just sat back with your feet up and said, “Nope. This thing isn’t over yet.” Of course, everyone just shook their heads, chuckled and wagged their fingers. “You snooze, you lose,” they said. Just knowing rates would start rising. Now, who’s chuckling? You’re a genius.

 

Okay, you won. You were right. And now it’s time to lay those cards on the table with a smug grin. Do a little victory dance. Go, “Nyah, nyah, nyah, nyah, nyah.” But before you do, give Family Mortgage a call at 404-987-6543. We’ll make your victory even sweeter.

 

 

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Newsette #3:

 

Headline:

 

Forget the 2% “Refi” Rule!

 

Mini-article body copy:

 

Don’t I have to slice at least 2% off my interest rate to justify refinancing?

Absolutely not. The “2%” Rule made sense many moons ago, about the time that Cokes were a dime and the average home mortgage was $40,000. Now they’re 4 to 5 times higher and a mere 1% drop in our rate will nicely justify a trip down Route “Refi.”

 

For example, on a $200,000 loan with a 30-year note, a 1% drop from 6.5% to 5.5% will reduce your payments by close $130 a month. That’s over $46,000 over the life of the loan*. That’s some serious cash. 

 

“Rates May Have Hit Bottom…”

Interest rates are at mind-boggling lows (in case you’ve been in a cave for the past year or so), with 30-year fixed rates hovering around the 5% level. And while industry experts can scarcely recall the time they’ve seen rates this microscopic, those in the know think we’ve hit bottom. If you’ve been waiting for the right time, this is it! Call Family Mortgage at 404/987-6543 today. Give us a few minutes. We’ll tell you if refinancing makes sense for you.    

 

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Newsette #4:

 

Headline:

 

15-Year Re-Fi’s: Lower Rates, Huge Savings!

 

Mini-article body copy:

 

Chew on this: Say you’ve got a $150,000 30-year mortgage at 7%. You’re already planning on refinancing. I mean, with these crazy-low interest rates, it’s a no-brainer, right? Want to get an even lower rate? And save an enormous chunk of money over time? And own the property free and clear in half the time?

 

Consider switching to a 15-year note. Your current note probably runs you roughly $1250 a month (PITI). A 15-year note will get you a lower rate than 30-year money and on the same principal amount means a PITI of about $1450 a month*.

 

For just $200 extra monthly, you’ll save – you ready for this? – about $150,000 over the life of the loan! And that life will be short and sweet: you’ll be holding the title in your hot little hand in just a decade and a half. Family Mortgage has all the details on this and countless other great loan programs. Give us a call today at 404/987-6543.

 

 

Family Mortgage “Newsettes”

(Residential Mortgage Company)
Direct Mail/Newsletter Hybrid