Sample Excerpt: Tri-fold Brochure for Painter’s Pride
(Residential painting company)

Front Cover Headlines:

 

Greater Care

More “Prep” Work

Superior Attention to Detail

Higher Quality Materials

LOWER Cost.

 

(Painter’s Pride Logo)

Proudly Serving North Atlanta’s Residential Painting and Home Improvement Needs.  

 

Tagline:

 

Custom Care. Production Price. 

 

 

Inside Folded-In Back Flap Copy:

 

It’s time to have your home painted. You’re considering one of those heavily advertised, “production” painting companies. Open to an alternative?

 

How about a company that serves Atlanta’s northern suburbs and offers a custom paint job for less than an “assembly-line” production job? 

 

A company that not only believes that getting both Quality and Price is possible but delivers just that every day.

 

A company that stands behind its workmanship for three years – in writing. 

 

That’s Painter’s Pride…

 

And before you make any decisions, we invite you to ask the competition five questions…

 

Headline:

 

The Five Questions You Should Ask of Any Residential Painting Company

 

Body Copy:

Are you licensed and bonded (and/or insured?)?
The residential painting industry attracts a lot of “in-betweeners,” who start up on a shoestring and disappear at a moment’s notice, making it difficult to follow-up on shoddy work. Painter’s Pride is a dedicated full-time residential painting firm. We can’t grow without your complete satisfaction

Will you thoroughly power wash my house before painting?
Failure to remove the built-up dirt, mildew and bacteria on your home’s exterior prior to painting can significantly reduce its lifespan. Yet, many production painting companies do just that – paint over the dirt. Painter’s Pride power washes all surfaces to a deep-down clean before the first drop of paint goes on.

What other prep work will you do on my home before painting?
Pre-paint prep work is the most important part of any residential painting job. In addition to power washing the exterior, Painter’s Pride will caulk and seal any cracks as well as replace any rotting boards – often ones you didn’t even know were bad. Think a production paint company will do all that? No way, Jose… 

How long does it take to finish a typical job?
No job is typical; every job is unique. And a job done fast isn’t necessarily one done well. The goal of most production paint companies is to knock out your painting job in one day. That’s simply not enough time for Painter’s Pride to do the crucial prep work as well as apply two coats of quality Duron paint.  

How much extra will all this extra prep work and attention to detail cost me?
While you’ll likely pay a lot more for this extra effort from a production painter, at Painter’s Pride, it’s just part of our standard everyday package – typically priced lower than the production painters charge without it!   

 

END

 

 

Painter’s Pride (Residential Painting Service)

Tri-Fold Brochure

 


Peter Bowerman
WriteInc.
3713 Stonewall Circle
Atlanta, GA 30339
770/438-7200
peter@writeinc.biz
 

 

 

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