Sample Excerpt: Identity Brochure for DiNatale Design (graphic design firm)

 

Theme: We leveraged the Italian ancestry of the firm’s founder and had a lot of fun in the process while driving home the strong selling points of working with her firm.

  

Front Cover Image: Looking through a cutout to a small older picture of a woman

 Headline:

 Your journey to business success begins with this woman. 

Come inside and pay your respects.  

 

First Inside Spread (the full picture you only saw part of earlier) body copy: 

That’s Clara Cenghialta arriving in New York Harbor from Italy in June of 1954. Strong, ambitious and gutsy, she’d made the trip alone, leaving her parents and seven siblings back in Brendola.

 

Married to Jack, a fine hardworking man, God rest his Irish soul, they had four wee bambinos, including the lovely Christine.

 

Creative and artistic from the beginning, Christine entertained the family by sketching her mother’s nattily-dressed, violin case-toting relatives from the old country. OK, we’re lying. She didn’t really have relatives like that. Her family was just family, not family.  

 

Nonetheless, it was no surprise when, in 1997 – after 15 years steeped (marinating?) in printing and design – she opened DiNatale Design (her married name…to a full-blooded paisan, of course).  

 

So, in the long-term interest of your company, Mama Cenghialta would be most happy if you did business with her daughter. And you want Mama to be happy. Capise?

 

“How we Work” spread; headline/body copy: 

Can you picture Michelangelo coming down from the scaffolding of the Sistine Chapel 20 times a day to ask his patron a bunch of stupid questions?

 

Wanna bet that if they did performance reviews back then, his would’ve read: “Works well without supervision”? Same with this Italian.  Do business with DiNatale Design and you can fuhgedaboudus. That’s right. We meet, nail the creative direction and we’re outta there. You’re back to business and we’re back in the studio. Not bugging you with molto silly questions (we should have asked before) that mange your day. 

 

And speaking of “mange,” if anything's going to get eaten, it should be maybe a nice plate of ziti with red sauce (secret to a good sauce? Add a tablespoon of sugar and a splash of Balsamic vinegar...), but not your day, signore, not your day.

 

It’s why you hire us - to take things off your plate, not add to it. And that’s what you get with Mama Cenghialta’s daughter. A big pot of fuhgedaboudus. Some Chianti with that? 

 

Gallery spread; headline/body copy:

Whatta You Lookin’ At?

How about you do something productive and look at the next few pages of masterpieces from Christine and her talented colleghi at DiNatale Design? You’ll see some fine work across the industry spectrum. Just know: If they haven’t done it, you don’t need it done…  
 

Final Call-to-action Spread; headlines/body copy:

We Know People (Who Know People)

Italians? Big extended families? It’s a cliché. Thanks to our extended professional “family” of copywriters, photographers, illustrators, web designers and marketing pros, we’ve been handling the whole cannelloni – from first meeting to final product – for our clients since forever. Call us. You’re hooked up.

Don’t Make Us Call You
In today’s “cane-mange-cane” (oops…dog-eat-dog) business world, you need someone watching your back when it comes to your company’s creative strategy and market positioning. Bottom line, work with us and you’ll get a presence. Most importantly, you’ll get respect. Call us today and find out why our clients wouldn’t think of going somewhere else (besides those friendly reminders from Guido and Rocco…).  

 

 

Dinatale Design

(Graphic Design Firm)
Full-line Capabilities Brochure