Sample Excerpts from Marketing Brochure for
Strong Systems (Residential/Commercial Security Systems) 

Note: For this project, we created four versions of the brochure to speak to four distinct audiences. We printed one graphic “shell” for all versions with certain common copy elements, and then “overprinted” with four different sets of body copy. The result? An economical alternative to creating four completely different brochures.

 

Take special note of “The 10 Questions You Need to Ask of Any Security Provider (and Why!)” section at the end (it appeared on an extra flap on the brochure). This is an effective marketing device to set a company up as the knowledgeable insider/good guy, interested, first and foremost, in ensuring a positive customer experience, regardless of the customer’s choice of vendor (which, in turn, endears the client to that company).    

 

 

Front Cover Tagline:

 

Securing Our Customers’ Property and Their Trust Since 1993

 

Inside Spread: Headline/Body Copy: ((Audience: Security Managers)

 

The first thing any security provider should protect is your trust and confidence in them.  

 

Where does that trust and confidence come from? From the belief that the company can deliver exactly what they promised, on schedule, at the price quoted and that it will function as sold. Not always the case…

 

Central Control, High Uniform Standards

You’ve seen it before. Shoddy work. Missed deadlines. Budgets exceeded. Poor or nonexistent customer service. Most of which could be avoided through one simple business practice: centralized control driving uniform standards for installation and performance.

 

Since opening our doors in 1993, Strong Systems International has operated by one cornerstone philosophy: One high standard of excellence, where all standards, protocols and procedures flow from one central office.

 

What does that mean for you? The potential for miscommunication is minimized and quality stays consistent across the board.

 

Wherever You Do Business, We Do Business

By tapping our nationwide network of rock-solid and reliable contractors, SSI can serve your needs, wherever they are – from Seattle to Miami, from Bangor to San Diego. The quality of each installation is checked – in-person – by SSI technicians, who ensure that the installation meets both our instructions and national industry standards and that customers receive full orientation and training.

 

Experts Who Listen

The economic realities of the big “Alarm Companies” dictate “one-size-fits-all” systems, installations and customer service. At Strong Systems, our people are long-time security industry experts – masters of security “science” – who understand that no scenario is “typical.” By listening carefully and putting our extensive industry knowledge to work, we create solutions that are unique, customized and continually evolving to meet your needs – today and tomorrow.

 

(Boxed-Off Section):

 

You Want a Good Security System, Not a New Hobby

At SSI, the goal is a system that’s simple to operate and virtually “automatic.” Unlike our larger competitors, we won’t just hand you a thick instruction manual and expect you to figure it out.

 

We start by thoroughly and professionally training you and your staff on fundamental system operation. And because many routine system tasks can be handled remotely through our Atlanta-based operations center, you get what you really want: a low-effort, low-maintenance system.

 

“Intelligent Responsiveness”
Assume you placed a service call because your system wasn’t working properly. How could you be sure it was necessary?

Many companies rely on service calls as a primary after-sale income stream. They pay a visit; you pay a bill. At Strong Systems, every service call prompts a few basic diagnostic questions designed to flush out simple solutions to common problems – and avoid an onsite visit. If one is necessary, we’re on the way. But, at SSI, a service call is just a service call, not a new “sales opportunity.”  

 

(Extra fold-out flap copy):

 

The 10 Questions You Need To Ask Of Any Security Provider (and Why!)

 

Are your systems serviceable by other security companies? The #1 question to ask. Avoid companies with “proprietary” systems, which tie you to their servicing. If you’re unhappy with that service, your only option is to replace the equipment.

 

Are you licensed? What type? Make sure they’re licensed, and specifically for the work they’re doing for you. 

 

How long have you been in business? This industry has extremely high turnover. Look closely at any company in business for less than three years. Strong Systems? Operating continuously since 1993.

 

Will you provide three recent references? Given that references are handpicked, when checking them, ask for names of other customers they may know.

 

What’s your warranty for parts and labor and is it in writing? While a one-year warranty is the minimum you should look for, many manufacturers have three- to five-year warranties. This allows unethical companies to charge you replacement costs after 12 months, while incurring no such costs themselves. 

 

Can you provide proof of insurance? What are the limits? What if a company causes major damage to your property? Look for a minimum of $1,000,000 per occurrence.

 

How long will it take to do the job? Fast isn’t necessarily ideal. A job completed too quickly can lead to sloppy wiring and cabling. Has the provider considered the aesthetics of your property?

 

What’s a typical service call response time? 72 hours from call to arrival is reasonable.

 

What grade of equipment do you use? To maximize profits, some companies use equipment not “rated” for a particular installation. And that can mean poor system performance when you need it most.

 

Does the customer or the company own the system? With a lease (company-owned system), you can often end up paying far more for the system than if you bought it outright. 

 

Strong Systems International

(Commercial/Residential Security Systems)

Marketing Brochure