Sample Excerpt: Marketing Brochure (and tag line) for Family Mortgage (Residential mortgage firm) 

 

 

Cover Tag Line:

 

The Easy Way Home™

 

 

Inside Left Panel Gatefold Copy:

 

Let’s see…

“Our company is committed to delivering superior customer service...”

Or how about…

 “Our job’s not done until you’re completely satisfied!”

 

Oh, here’s a good one ...

“Reinventing the mortgage business!”

 

And let’s not forget ...

“Experience the difference!”

 

Skeptical?

 

 

Inside Right Panel Gatefold Copy:

 

…We don’t blame you

 

Most mortgage companies deliver the same old hype… About the only thing they’ve “reinvented” is the art of slinging the you-know-what. And the “Standard Procedures” used by most companies for processing loans? They’re in place for their convenience and ease of doing business, not yours. Bottom line, the mortgage process usually ends up being more of a mystery and a hassle than it needs to be. No wonder most people look forward to it about as much as they do a trip to the dentist.

 

Then, there’s Family Mortgage of Georgia. And why should you believe our claims that we’re different? You shouldn’t. But invest a few minutes in the next few pages and we’ll show you (not just talk about) what sets us apart in the marketplace.

 

There’s a reason why a company that started in 1999 ended up as the #5 mortgage broker (in closed loan volume) in Georgia in 2002. And why we not only doubled our 2001 volume in 2002, but equaled our entire 2002 volume by June 2003… And why our customers keep coming back and bringing their friends…  

 

Come on inside...

Application

 

The Process:

 

You contact us by phone or email. We discuss your situation together and generate a Good Faith Estimate utilizing the best loan program for your needs. You submit your application online, by fax, or by phone. Your Loan Officer reviews it and assigns it to your Loan Processor.

 

The Benefits:

 

Knowledge Central

A “do-your-homework-first” type? Well, the library’s open at www.familyga.com. We challenge you to find an online home buying/financing knowledge base – articles, calculators, links and more – that’s more comprehensive or easier to use. If it’s not here, it’s not important. 

 

Educating & Listening
We know you’re not mortgage experts. So, we take the time to “show you the ropes” of the mortgage process, ask the important questions, listen to your concerns and identify the precise program that matches your needs and circumstances. And our customers love us for it. Try getting the same service from an online or toll-free “Instant Rate” service. 

 

No Application Fee

We don’t believe you should give us any money until we show you what we can do. The Family Mortgage philosophy is simple: you trust me to do the right thing; I trust you to do the same. It’s been our approach since Day One and we’ve never regretted it.

 

 
Ongoing Communication – Why?

The more you know about the process – what just happened and what’s next – the more comfortable you’ll be. So, every time we move your paperwork to the next phase or the next set of hands, we’ll let you know, either by letter or email.

 

(Continues with same Process and Benefits sections for both the “Processing “ and “Closing” phases)

 

 

Family Mortgage of Georgia

Marketing Brochure