Sample Customer Newsletter: Mercedes-Benz Credit Corporation

 

Name Concepting: Trenz

Purpose: Customer Retention; Quarterly bill-stuffer 

 

Sample Copy:

 

Cover Article 

 

Win a Free Mercedes!

Mercedes Millennium Sweepstakes To Bring the New Age!  

 

It’s a contest for the ages and one to usher in a new age!  Make room on your key ring for another key.  MBCC is giving away a car.  That’s right.  Introducing the Mercedes Millennium Sweepstakes, where one lucky MBCC cardholder will drive off with a 2001 Mercedes-Benz C230 Kompressor! 

 

How do you win?  Well, as always, there are no forms to fill out, nothing to send in and  nothing to do except Use The Card.  Every time you use your MBCC Visaâ between August 15, 2000 and the new millennium on January 1, 2001, you’ll automatically be entered to win.  The more you use The Card, the more chances you have to win!  Then, on or about January 15th, 2001, we’ll randomly select one winner who will bring in the new millennium in grand Mercedes style. 

 

Just think…side-by-side Mercedes’ your garage or driveway.  You might just have some explaining to do to your neighbors.  On second thought, maybe you should just let them wonder!  Have you used The Card lately? 

 

 

remeMBer Section

 

“Aruba Awaits” Won’t Wait! - Through July 31, 2000 

There are just a few short weeks left to enter the exciting “Aruba Awaits” Sweepstakes.  Every time you use your MBCC Visaâ, you’ll be automatically entered in the drawing to win one of three fabulous trips to Aruba, including roundtrip airfare for two to Aruba, six days and five nights at Marriott’s Aruba Ocean Club and all the extras that make this luxurious destination world-class in every way.  Just use The Card and start daydreaming! 

 

Unbeatable Marriott Vacation Values - Through December 31, 2000 

Thanks to the exciting partnership between MBCC and Marriott Vacation Club International, you’re eligible for tremendous values on luxurious 5 day/4 night packages to three deluxe Marriott resorts: $388 at either Marriott’s Grande Vista in Orlando, Florida or Marriott’s Desert Springs Villas II in Palm Desert, California, and $599 at Marriott’s Kaua’i Beach Club in Kaua’i, Hawaii.  Just call Marriott’s Information Center at 1-800-887-1241 with your preferred number, ME1650U.

 

CD Offer Still Generating Interest!

Don’t forget our great high-interest bearing CD program, available only to MBCC cardholders!  They’re fully FDIC insured, easy to open and you choose the term - from 6 to 60 months.  Of course, you get the same outstanding customer service you’ve come to expect.  Invest a minute and call 1-800-322-5884 for all the details!     

    

 

MBCC Concierge Service - At Your Service! 

 

The new MBCC Concierge Service has opened to rave reviews.  The response has been tremendous, with hundreds of MBCC cardholders using the service in the first two weeks!  Just one call to 800-831-8918 and our friendly client service representatives will link you to information, referrals and reservations for restaurants, hotels, flights, car rentals, sporting/cultural events, specialty shopping services and much more.

 

Speaking of shopping services, MBCC cardholder Lois Howard of West Bloomfield, Michigan was thoroughly delighted with the results she recently got from the service.  A few years earlier, Lois had bought a bottle of cologne at a hotel store in Seville, Spain.  It had since become her favorite, but she’d lost track of the store and couldn’t locate the cologne in the U.S.  One call to the MBCC Concierge Service and they tracked down the merchant in Spain, located the elusive scent, and arranged to have two bottles shipped to her immediately.

 

What are you looking for?  Visa/passport details?  Sightseeing, entertainment and convention information?  Travel, hotel or car rental information for the U.S. or abroad?  Specialty shopping services?  You’ve come to the right place!

 

And remember - The MBCC Concierge Service is free, and it’s offered 24 hours a day, seven days a week, both domestically and internationally.  There’s no limit to the number of times you can use it, and any goods or services purchased are conveniently billed directly to your MBCC Visa.  Now, where else can you get all this from one credit card?

 

 

Summer Travelin’ Tips

 

Want to beat the heat with a cooler kind of summer vacation?  A week in the (Great) lakes country of Michigan, Minnesota or Wisconsin might just have you calling the office for a few extra days off.  Warm days, cool, crisp nights around a campfire (yes, even in August!), great fishing, hiking, and brisk swimming in crystal clear mountain-fed pools. 

 

And speaking of warm days and cool nights, but with a salt water twist, how about summertime in New England?  In Maine (state motto: “Life As It Should Be”), gorgeous vistas at every turn, fresh steamed lobster eaten surfside, poking around antique stores and cozy bed and breakfasts all add up to old-fashioned comfort, relaxation and good living.

 

Europe by Rail - Europe’s rail system, seamlessly spanning 17 countries, offers unique and exciting passage to some of Europe’s most storied destinations but with the best of both worlds.  You see every mile of beautiful countryside, towering mountains and lush valleys,  but thanks to the system-wide high-speed rail lines, travel time to key city centers is often comparable to air travel!  For the itinerary that’s perfect for you, make tracks to the web site or toll-free number below!  

 

Minnesota Travel Bureau - 800/657-3700 - www.exploreminnesota.com 

Duluth, MN Tourist Bureau - 800/4DU-LUTH,

Michigan Travel Bureau - www.michigan.org

Michigan National Parks, Forests and Lakeshores - www.inetmi.com/mi/nat'l.htm

Wisconsin Travel Bureau - 800/432-8747 - www.travelwisconsin.com

Massachusetts Travel Bureau - www.mass-vacation.com - 800/447-MASS

Maine Tourist Bureau - 207/623-0363 - www.maineguide.com

Europe by Rail - 1-877-646-RAIL - www.raileurope.com 

 

 

To Go Or Not To Go…

 

Free Tennis Tix to The Hamlet Cup!

 

No need to angst over this one, tennis fans!  Here’s an easy decision for MBCC cardholders: two free tickets to the finals of the 19^th annual Hamlet Cup.  This prestigious ATP Tour World Series event will be held at the Hamlet Golf & Country Club in Commack, Long Island on August 21-29, 2000 and will be televised by the Fox Sports Network.  The date and time of the finals is Sunday August 29^th at 1:30 p.m. 

 

Thanks to the proximity of the U.S. Open in New York, The Hamlet Cup boasts one of the strongest player fields in the U.S. with such past champions as Ivan Lendl, Andre Agassi and Stefan Edberg.  This year’s tournament features last year’s champion Australian Patrick Rafter, returning to defend his title.  Interested?  Submit your request in writing by August 5^th to:

 

Mercedes-Benz Credit Corporation

Attn: Credit Card Division

P.O. Box 88268

Atlanta, GA 30356

 

Tickets are available exclusively to MBCC cardholders on first-come, first-served basis (limit 2).  To purchase tickets for other days in the tournament, call 516-876-0400.  Just one more way MBCC serves up the special offers and promotions you’re looking for!