Sample Excerpt: Marketing Brochure - Televox (Doctor-to-patient communications software)

 

Introduction Copy:

 

Front Cover Headline:

 

High-Tech, Human Touch

 

1st Spread – Right Panel Copy:

 

You have a simple job, right? Sure. Let’s see…just increase practice revenues, decrease no-shows, reduce front-office workload and boost overall administrative efficiency. Oh, and build stronger relationships with patients. For starters.

 

Well, imagine products that have been proven to do all that, while enjoying a 95% “thumbs-up” from patients and an unusually high client referral rate. All from a company with a legendary industry reputation for customer service. Simply put, a company and product line with a mission to make your life easier and make you look really good. Might be worth a look…

 

2^nd Spread – Left Panel Copy:

 

Improved Patient Communication = Improved Bottom Line It’s That Simple…

 

Your practice IS your patients. And anything that enhances the quality of the relationship between your office and your patients can only build good will…and the practice.

 

That’s what Televox – the industry leader in doctor-to-patient voice communication – is all about: using the power of leading-edge digital voice technology to forge stronger, closer bonds with your patients.

 

Televox joins together your two most important and familiar office tools – the computer and the telephone – to deliver personalized patient communications. And the overwhelming patient acceptance of Televox products translates to fewer no-shows, greater revenues, simplified front office routines and hours off your daily administrative workload.

 

2^nd Spread – Right Panel Copy:

 

Service

Skeptical of “service” claims? We don’t blame you. Everyone talks big about “service” these days, but the reality rarely meets the promise. Then there’s Televox. Our industry leadership and strong referral-driven growth are proof of our rock-solid commitment to your complete satisfaction. Throughout the following pages, listen to our customers share their thoughts on the Televox experience. They say it better than we ever could. 

House Calls

Our flagship product, HouseCalls is a comprehensive Patient Messaging System that uses familiar staff or doctors’ voices to call your patients with appointment/medication reminders, no-show reschedules, patient information and much more.

 

(Boxed-Off Story):

It’s been a hectic day with a few hours of phone calls yet to be made: next-day appointment reminders, no-show reschedules, and a few past-due notices. But thanks to HouseCalls, it’ll all get done after hours (or whenever you choose). Your staff stays focused on in-office patients while HouseCalls builds relationships with the others. And with fewer no-shows and greater revenues as a result, you can relax, knowing that tomorrow’s traffic will be steadier and more profitable.

 

Like an Extra Employee

HouseCalls from Televox is like having an extra staff member: an ultra-efficient workhorse that not only pays for itself in mere months, but continues to make money for the practice, reliably and consistently. HouseCalls interactive voice technology blends seamlessly with your existing computer data systems, allowing you to stay connected to your patient base with a wide variety of personalized messages:

 

LabCalls

 

(Boxed-Off Story)

After a cholesterol screening last week, Mr. Johnson left with a LabCalls reminder card, complete with “results available” date. At 10:15 p.m. on that date (and up to two weeks later), he called the dedicated LabCalls line, and using a PIN, accessed his results, delivered in the voice of his favorite front-office manager. To double-check the numeric values, he pressed 2 to repeat and then 3 to leave a message for his doctor. LabCalls automatically generated a report entry confirming his successful retrieval of the results.

 

Lab tests are an important part of many medical practices. But patient inquiries throughout the day can result in steady interruptions and time away from in-office patients. Not to mention costly mailings, follow-up calls and phone tag.

 

With round-the-clock patient access to lab results, LabCalls allows you to deliver enhanced customer service and precious peace of mind to anxious patients. You stay focused on your daily tasks, while patients retrieve their results, on their schedule, day or night.

 

END