Sample DirectMail Campaign: Announcement of newDirect Imaging Printer at graphicdesign firm (eight panels) 

 

Theme - Birth Announcement

 

Panel 1:

 

We’ve got a new baby at Studio One O One

 

(She’s 1,482 lbs., 12 oz.) 

 

Panel 2:

 

Her Name is HeiDI…

 

(That’s short for Heidelberg Quickmaster DI - the DirectImaging Printer - featuring computer-to-press simplicity, allowing short runsas small as 500 pieces, and eliminating all those extra manual steps involvedin regular offset printing)

 

Panel 3:

 

She’s Already a Real Show-Off…

 

(Printing in full process color, withwaterless offset quality, and in resolutions up to 2540 dpi.)

 

Panel 4: 

 

…And She Makes Almost No Mess

 

(No film, film processing chemicals, toners, or dampeningchemicals – making her a true environmental dreamchild)

 

Panel 5:

 

She’s Bound To Keep You In Stitches

 

(It’s no joke. Whatever she prints – up to 13” x 18” – can be folded, bound, andstitched right here on-site)

 

Panel 6:

 

She Can’t Wait To Perform For You

 

(So, call Studio One O One at 404/350-1700 or come by at 1661 DeFoor Avenue and take her for a stroll…We’re sureyou’ll love her as much as we do. Course we’re biased - you know how parentscan be…)

 

Back Panels 7 & 8:

 

Listen to us gush on and on about her…

 

But we can’t forget the rest of the One O One family ofservices we’ve been delivering to Atlantafor over 15 years:

 

Thanks to Color 101, our own on-site production facility, weown the creative process. From concept to completion, yourproject stays in-house and in sight.

 

And while technologically, we know our stuff, first andforemost, we’re artists - creators who use our minds first, and then thewondrous technology to bring those ideas to life. Whetherdesigning from scratch or adopting an existing concept, with designers acrossthe style spectrum, we’re big on possibilities, small on ego.  

 

With joy, spirit and spunk, we make our workspace ourplayground. And we know what it takes to keep our clients happy. So give us acall and come meet the family. You’re all they talk about... 

 

Studio One O One • 404.350.1700

 

END