Sample Direct Mail Postcards: Franklin’s Printing

(Ongoing brand-awareness building campaign: Eight (8) 4-card campaigns in all )

 

#1 – Time is Money

 

Front Headline:

 

Tick-Tock.

(Graphic of hand holding $)

 

Reverse Body Copy:

 

Every minute you spend doing the things we can do - better, faster, cheaper, and more efficiently, by the way - the less time you have to generate business. It’s pretty simple, actually. And with Franklin’s state-of-the-art printing, copying (yes, of course in color too!) and graphics services, your life gets simpler too. Chances are, we’re right in the neighborhood. Is this a great country or what? 

 

#2 – Superman 

 

Front Headline:

 

Hidden Talents

 

Reverse Body Copy:

 

Beneath the friendly, easy-going exterior of a Franklin’s employee beats the heart of a top-drawer graphics professional. People who knows their stuff. Enough to make suggestions, offer approaches you may not considered, and most importantly, get it right the first time. What a concept.

 

#3 - Finish Work

 

Front Headline:

 

We do finish work.

We do finish work. 

 

Either way, you win. 

 

 

Reverse Body Copy:

 

11:38 am. Big Presentation at 2:00. The last thing you need from your print shop is a stack of 25 copies, 25 binders, 100 tabs, and a “Good luck! Hope it goes well!” At Franklin’s, we’ll finish what we started. Copying, tabbing, assembling, and binding. And who says you can’t get good help anymore?

 

#4:  Hypnosis

 

(Graphic of a pendulum swinging back and forth)

 

Front Headline:

 

You are getting veeeeery sleepy. Soon, you will forget everything you know about Franklin’s printing. And it’s about time. 

 

 

Reverse Body Copy:

 

Granted, brainwashing is a last resort, but we really do want you to know today’s Franklin’s. Color copying, serious digital output services, large commercial printing capabilities, electronic prepress, and so much more. So snap out of it, and give us a call. 

 

 

#5: Typical Print Shop Personnel

 

Front Headline:

 

(Top of Image) What Can You Count On From Your Print Shop?   

 

(Image of a face with really dumb look)

  

(At Bottom of Image) Besides Blank Looks. 

 

 

Reverse Body Copy:

 

A lot of print shop personnel know just enough to get themselves - and you - in trouble.  When you’re tired of educating your print shop, come to Franklin’s. Where seasoned graphics professionals will show you the most effective ways to get the highest impact for the least expense.

 

#6 – Simplify Your Life

 

Front Headline:

 

Simplify Your Life in Two Steps:

Give Us A Diskette. Give Us A Call.

 

Reverse Body Copy:

 

Go ahead and thank us. Why? Well, give us a diskette with your print files, mailing lists, or other popular printables. Next time you need another 100 marketing proposals – assembled and bound, too! – or a repeat mailing, just pick up the phone and it’s done.  You’re welcome.

 

 

#7: Shame on You

 

Front Headline:

 

You thought Franklin’s was just a print shop? Shame on you.

 

Reverse Body Copy:

 

OK, so you didn’t know. But Franklin’s has come a long way from being the corner print and copy shop to a state-of-the-art commercial printing facility with digital output capability, color copying, and desktop publishing. For fast and professional solutions to your complex typesetting challenges, just come see us and all is forgiven. This time.

 

 

#8 - World Wide Web

 

Front Headline: 

 

http://www.wow.com

 

(OK, so it’s actually http://www.franklins-printing.com…)

 

Reverse Body Copy:

 

Check out our website and explode a few preconceived notions about just what Franklin’s can and cannot do. From digital output capability (Mac or PC) and color copying to sophisticated commercial printing, we’re into a lot more than you ever dreamed of. And you thought Franklin’s was just a print shop. Shame on you.  

 

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