Sample Direct Mail Campaigns: Mercedes-Benz Credit Corporation

 

 

Envelope Concepting Headlines: Sent to Mercedes-Benz owners to boost sales of The Mercedes-Benz Visa Card. 

 

 

Star Power

 

 

Drive the Card

 

 

Dream Card

 

 

Sample Inside Brochure Copy;

 

What is Star Power? Reliability. Safety. Comfort. Service Excellence. A fitting reward for years of hard work. That’s Star Power. Now, for the same reasons you drive the car, you can own The Card.

 

Sample Inside Letter Copy:

 

Headline: The Card That Can Take You Places

 

Dear Mr. Smith,

 

Reliability.  Safety.  Performance.  As a Mercedes-Benz driver, theses are the qualities you’ve come to love about the car.  And because you drive the car, we invite you to consider The Card, with many of the same outstanding attributes of The Car.  Available exclusively to Mercedes-Benz drivers.

 

Introducing The Card from Mercedes-Benz Credit Corporation - Your Passport to Possibilities!  And maybe even the Autobahn…

 

Like your Mercedes-Benz automobile, The Card makes a powerful statement wherever you go, and in whatever possibility you explore - whether it’s fine dining, quality home furnishings, or your next travel, adventure.  In fact, it can take you to some pretty exciting places…like Germany!

 

Win One Of Three Week-Long All-Expense Paid Adventures For Two To Germany In The Deutschland “Dream Drive” Sweepstakes.  Just Use The Card And Win!

 

Every time you use your MBCC card between September 15, 1998 and March 1, 1999, you receive another entry.  On or around March 15, 1999, three lucky Mercedes-Benz drivers will be selected.  Our three lucky winners and their guests will receive:

 

(Bulleted trip details followed by narrative trip details - choose one)

 

·        Roundtrip First-Class Airfare On Delta Air Lines To Stuttgart, Germany

 

·        Six Nights Deluxe Accommodations Across Germany

 

·        Free Use Of A Mercedes For A Week

 

·        $1000 In Spending Money

 

·        Lots Of Long, Fast Dream Drives!

 

(Narrative):

If you’re one of our lucky winners, you and your guests will enjoy first-class roundtrip air on Delta Airlines to Stuttgart, Germany, Deluxe accommodations during your 7 day/6 night journey, the use of a Mercedes for the week, and $1000 spending money.  See all the exciting details inside.  Not that there aren’t plenty of reasons to use The Card anyway…

 

No Annual Fee, Low 5.9% APR And World-Class Benefits

 

No Fees, Low Rate - You’ll receive a low 5.9% fixed APR on all new purchases and balance transfers through your March 1999 billing period.  Your April 1999 billing period will reflect a low variable rate of LIBOR plus 10.18% (currently 15.9%)

 

Superior Customer Service - Think of The Card as an extension of your car, and count on the same level of customer service attention you get as a Mercedes-Benz driver.

 

Reverse Side –Boilerplate legal T’s & C’s

 

END