Sample Excerpt: Corporate Marketing Brochure – FOCAS

(Fiber Optics Cabling And Systems)

 

Cover Headline:

 

Let Us Show You How To Spin Fiber Into Gold…

 

Body Copy:

 

As a power utility, you’re looking for one thing:  The fastest, easiest, and most cost-effective way to maximize the profitability of your rights-of-way. Nothing less. And that’s precisely what FOCAS delivers…nothing less.

 

What Others Talk About, We Have Done

For over a decade, FOCAS has helped utility companies across the country and around the world get the most profit from their existing rights-of-way by adding fiber optic telecommunications capacity. Over and over, in conditions ranging from desert sand to arctic ice, on many thousands of miles of installed cable worldwide, we’ve implemented proven turnkey communications solutions including installation, materials, superior engineering know-how, and comprehensive project management. Where others talk, FOCAS has quietly delivered - time and time again. 

 

We Come From Your World and Speak Your Language

With solid roots in utilities engineering and innovative leadership in fiber optic technology, FOCAS knows where you’re coming from and where you want to go. We understand the challenges you face as a utility, the changes that have come with deregulation, and most importantly, the tremendous financial (business expansion, development, growth?) opportunities that have emerged as a result of those changes. With our superior cable product line and extensive installation and engineering experience, we’ve got your answer, whatever your present circumstances or future requirements.

 

“Perfecting” The Right-Of-Way

Preparing your assets for retrofit is rarely an automatic process. Turn to FOCAS for a wealth of experience in “perfecting” rights-of-way. Whether it’s research on the status of the asset or negotiations with landowners, the government, or any other party, chances are good that we’ve dealt with most every situation you’ve imagined and perhaps a few you haven’t.

 

Project Management From Start To Finish

Superior project management from FOCAS means more than just delivering all the benefits and none of the hassles. It goes beyond materials, installation, and engineering. FOCAS offers an inside track to your future partners - the telecommunications companies looking to build or complete their network through your enhanced rights-of-way. Which brings up many other questions…along with the answers from FOCAS.

 

We’ll quickly determine:

·        Market forces at work in your region

·        An accurate value for your rights-of-way

·        Which carriers are shopping and for what

·        How much they’re willing to pay

·        Your competition for existing business

 

Thanks to this crucial information, we’ll quickly learn what it’s going to take to “make the deal happen” and just as importantly, what will put the brakes on. 

 

The Art and Science of The Deal

After years of bringing together utilities and telecommunication firms, we understand the needs, goals and motivations of both sides. In our role as arbiter in countless successful projects over the years, we have smoothly navigated the many obstacles, complexities, and nuances inherent in this exciting arena. Our commitment, rather than to the promotion of one side over another, is to crafting solutions that work for all. Talk to us about available financing and equity sharing opportunities - just a few more ways we FOCAS on profitability.

 

A New Way Of Seeing Cable

Today’s new world blends a traditional utilities perspective with the newer telecommunications environment. (helping utilities adapt to new challenges). And it demands new distinctions and a new language - a language spoken by FOCAS. Gone are the days of measuring cable by the meter. With the exploding demand for voice, data, and video communications, it’s all about capacity now - by the gigabit. With FOCAS as your guide, you’ll be prepared to confidently deal with this new era while fully tapping the enormous financial potential.

 

(Cut to final ‘Call To Action”)

 

FOCAS Keeps It Simple

Life can be complicated. Or…it can be simple. When it comes to squeezing the most profit from your existing assets, FOCAS makes life simple. We’ve been where you want to go and we’ve done it successfully countless times, across the country and around the world, for countless utilities just like you. Faster, more easily and more cost-effectively than anyone else. Simple or difficult. The answer is simple.

 

FOCAS. Make Life Simple.

 

END