Sample Excerpt from Marketing Brochure: Randstad North America

(External “Talent” Benefits Package Brochure)  (Tone: Hip, fun, active)

 

Front Cover Headline/Subhead:

Randstad Benefits 

Your Life, Your Choices.

 

Intro Headline: The Choice of Benefits. The Benefits of Choice.

 

Body Copy:

 

Variety is the spice of life. Different strokes for different folks. Don’t fence me in. A lot of ways of saying the same thing. And something you’ve been telling us for awhile. Flexibility, you’ve said. Choices, you’ve reminded. My way, you’ve repeated. Well, we heard you loud and clear. And here’s the result: right in your hand. A benefits package that’s a match for the way you love to live. Not to mention equal to or superior to just about any benefits package on the market today. And we’re not talking about just staffing companies... Randstad Benefits - coverage for the way you live your life.

 

Creating this new benefits package is our way of saying: We value you. You’re why we’re here. And we want to keep you around.

 

What does it include? Of course, we start with the basics: medical, dental, prescription drug, 401(k), short term disability and term life. But that’s just the beginning…

 

You then pick and choose from a host of exciting voluntary extras. Check out the Table of Contents on the opposite page under Direct-Billed Supplemental Benefits for the complete list. And while you’re there, you’ll notice the final piece: Discounts and Services, a handsome grouping of add-ons to help you keep more of your hard-earned money. Hey, it’s your life. And your choices.

 

Medical Insurance

 

Headline: Your Health. Your Way.

 

Body Copy:

 

Your health is your life. Any arguments? When it’s good, life works. When you’re sick or hurting, it’s the pits. But it happens and when it does, just knowing you’re covered can make you feel a little better already. With a BeneFlex medical plan from Randstad, once again, you’re in the driver’s seat. You get Preferred Provider Organization (PPO) coverage with your choice of plans, doctors and add-on benefits. Don’t worry, we remembered: flexible choices all the way. So, how does it work?

(Follow with specific program components)

Dental Coverage       

 

Headline: Smile. You’ve Got Choices.

 

Body Copy:

 

Open wide and smile big. Not a problem when you’ve chosen dental coverage from Randstad’s BeneFlex. It covers most standard procedures and preventive services, and naturally, you get to choose your dentist. Of course, you wouldn’t have it any other way.

(Follow with specific program components)

 

 

Short Term Disability

 

Headline: Choose Peace of Mind…

 

Body Copy:

 

When an accident or serious illness strikes, finding the silver lining in the clouds can be a challenge. But, by choosing a short term disability plan (an uncommon benefit in the staffing industry!) from Randstad BeneFlex, you’ll make sure that part of your income continues for up to six months. And that’s good news when you need it most.

(Follow with specific program components)

 

 

Vacation and Holidays/Paid Time Off

 

Break time. Get away. Hiatus. I’m outta here. I’d rather be fishing (or diving, sailing sunning, biking…). It’s all about time off. Whether a day or a week, we just need it sometimes. So, here’s the BeneFlex deal on vacation and holiday:

(Follow with specific program components)

 

 

401(k) Retirement Savings Plan

 

Headline: Your Future. You Choose.

 

Body Copy:

 

Retirement. Now, there’s a visual. Kickin’ back, traveling the world, spoiling the grandkids…the reward for all those years spent with nose to the grindstone. And that’s where a 401(k) from Randstad BeneFlex enters the picture. Start early, keep at it and

it can happen just the way you picture it. Naturally, you’re calling the shots – you pick the type of investment and the risk tolerance level. You fund it through payroll deduction with pre-tax dollars, lowering your tax bill and boosting your take home pay. Randstad will even match it to a certain level. Hey, we’re looking out for you. And your future. Here’s the scoop…

 

(Follow with specific program components)

 

 

END